Viver é uma Arte marketing campaign marks Nestlé’s centenary

Nestlé celebrates 100 years of presence in Portugal on the tenth of March and can mark this vital occasion with the Portuguese. by way of an initiative that may earn cash for shoppers.

From the north to the south of the nation, all shoppers who buy Nestlé merchandise (besides merchandise excluded from the competitors, duly recognized within the regulation) for a minimal quantity of 10 euros can qualify to take part in a raffle and win 1000 euros. In whole, this contest will raffle 100 thousand euros till the seventh of August.

To be eligible to earn this quantity, shoppers should scan the bill or buy receipt, register or log in to “Savor Life platform” and add your bill there, thus qualifying for a drawing that each week will give 4 households the prospect to win 1000 euros.

Underneath the motto “Residing is an artwork. Nestlé is a part of it.”, the centenary group on Portuguese soil launches a marketing campaign wherein it remembers its presence within the each day lives of the Portuguese, from being pregnant to previous age, in addition to the significance of getting ready for the long run.

On this manner, the model intends to convey that the artwork of dwelling isn’t just about having fun with every second as if it have been distinctive, additionally it is about having fun with a wholesome day-to-day life and getting ready for the long run.

The marketing campaign can be current at factors of sale from north to south of the nation, in all retail manufacturers and in all kinds of shops, proximity, tremendous and hypermarkets.

The winners of the attracts in addition to the foundations and different data might be consulted on the « Saboreia a Vida » web site.

Shopper choice

“This marketing campaign is Nestlé’s manner of rewarding shoppers’ choice for the merchandise it develops in Portugal, tailored to their tastes, dietary and comfort wants”, says João Castanheira, Gross sales Director at Nestlé Portugal.

“Nestlé Portugal was constructed over 10 many years, accompanying many generations of households and it’s to those that we wish to thank the belief positioned in us and the need that they proceed to depend on us for a lot of extra many years”, he concluded.

All through 2023, Nestlé can have quite a few celebrations that may mark its centenary within the nationwide territory, reinforcing the involvement of greater than 90 manufacturers and merchandise that it develops and markets within the nation.

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