Tetra Pak and Compal united in marketing campaign in favor of recycling

Tetra Pak and Compal are as soon as once more becoming a member of efforts in a communication marketing campaign that promotes the recycling of Tetra Pak packaging underneath the Compal model on the yellow ecopoint.

The marketing campaign messages are clear – “Empty Tetra Pak packages go to the yellow recycling bin” It’s “Recycle. nature thanks you” – and might be present in a community of 300 billboards illustrated with pictures of two packages of juice from the Compal model, printed on recycled paper.

The mupis will probably be distributed all through the Better Lisbon space, from Parque das Nações to Cascais, and will probably be shut to colleges, with the purpose of additionally elevating consciousness amongst youthful individuals about this difficulty, being equally necessary to encourage recycling habits amongst their friends. household nucleus.

This initiative was created with the target of informing customers that Tetra Pak packaging of Compal model juices needs to be positioned within the yellow ecopoint, encouraging them to recycle their packaging and create extra sustainable habits – since there may be nonetheless a big progress potential of recycling charges in Portugal.

Extra sustainable habits

Based on Ingrid Falcão, liable for the sustainability space at Tetra Pak Ibéria, “you will need to give attention to elevating the notice of the Portuguese in order that they recycle their packaging in the one place that may proceed its life cycle – the yellow ecopoint. We hope that the affect of this marketing campaign will lead the Portuguese to undertake extra sustainable habits”.

Rodrigo Costa, Advertising and marketing Director at Sumol+Compal for Portugal and Spain, says: “the circularity of empty packaging is a precedence for the Compal model, and as such it’s our obligation to boost consciousness of recycling finished appropriately”.

“All these initiatives, carried out along with our associate Tetra Pak, are crucial to tell that the fitting place for empty Compal packages on this format is, the truth is, the yellow recycling bin. It is a long-standing partnership round a gift and future goal, that of making certain an more and more diminished environmental footprint for our model”, he concluded.

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