NOS and LTPlabs associate and create the Circulate undertaking

The brand new FLOW undertaking, ensuing from the strategic partnership between NOS and LTPlabs, relies on the distinctive mixture of experience in Superior Analytics with deep information of customers to assist the decision-making strategy of nationwide firms.

With the purpose of accompanying nationwide firms of their digital transformation course of, FLOW brings collectively two main firms in innovation in Portugal, with complementary areas and scopes, which give scale and relevance to this undertaking.

On one facet is NOS, which is right now an organization knowledge pushed and, because of the sector by which it operates, a pure producer of information in extraordinary quantities and of varied natures.

However, LTPlabs, a administration consultancy specialised in superior analyticswhich has been impacting decision-making in firms from varied sectors and in additional than 20 nations.

For João Ricardo Moreira, director of NOS Comunicações, “Superior Knowledge Analytics is indispensable for the event of firms. We all know right now that good choices are primarily based on superior evaluation and knowledge correlation, made utilizing essentially the most superior expertise. Due to this fact, we’ve mixed our information with the expertise of LTPlabs to place the advantages of Superior Analytics on the service of the event of firms and nationwide public entities.”

Based on Pedro Amorim, founding father of LTPlabs, “FLOW brings an influence to organizations that till now has been, in some way, forbidden. This energy comes from the mix of a wealth of information and the granular information of shopper habits that NOS holds and the experience that, through the years, we’ve perfected at LTPlabs, by means of the empowerment of decision-making primarily based on analytics”.

FLOW acts on the degree of assist for decision-making in consulting initiatives and in addition within the era of insights.

With regard to decision-making, FLOW will concentrate on strategic consulting initiatives tailor-made to the wants of huge shoppers in important sectors of the economic system.

Among the examples of use instances embody Geo Advertising and marketing, Vary Administration, Geopricing, Website Location OptimizationCapability Planning, Optimization of Logistic Routes, Territory Planning and Workforce Planning.

It needs to be famous that in all initiatives labored on by FLOW, knowledge anonymization is assured, reinforcing the response to a important concern of all firms, in addition to its safety.

standardized reviews

With regard to the era of insightsFLOW’s work will probably be dedicated to the manufacturing of standardized reviews to be used instances in giant firms and the general public sector.

The reviews and their insights will enable enriching a set of use instances that require data on mobility patterns and profiling of the inhabitants current in a given area below evaluation.

Examples are occasion insights reviews, vacationer data, evaluation of mobility patterns or identification of micro-markets with larger potential for opening new shops.