The Artwork of Tasting Portugal (TAOTP), a platform that goals to advertise nationwide gastronomy by the gastronomic mapping of Portugal and the group of experiences with an emphasis on this sector, joins forces with TAP Air Portugal to create an unprecedented venture: the Location Stars.
On account of sharing values associated to the promotion of Portugal and the nation, areas and their merchandise by gastronomy, this initiative materializes the TAOTP idea with the mapping of the territory, by emblematic merchandise of every area, with consideration to their seasonality , and in addition highlights this territory and its traits.
This partnership, introduced right this moment on the Lisbon Tourism Alternate (BTL), and which had the artistic help of the Bar Ogilvy company, will take form over the subsequent two years in government class meals on all long-haul flights.
Beginning in March this yr, the venture promotes a area and its merchandise, crafted by a Portuguese chef, leading to a menu that features starter, essential course and dessert.
Each two months, throughout 2023 and 2024, the Native Stars menu, respective featured product and area are modified so as to cowl the whole nationwide territory and respect the seasonality of components as a lot as potential.
“TAP is the largest showcase of Portugal on the planet and our planes are one of the crucial highly effective autos for selling Portugal. The Native Stars venture permits TAP to work with among the most famed Portuguese cooks within the growth of Government class menus, elevating the delicacies we serve on board our plane to new heights.”, says Silvia Mosquera, CCRO TAP.
“Selling Portugal as a gastronomic vacation spot, with its differentiation and high quality, is an goal that The Artwork of Tasting Portugal platform shares with TAP Air Portugal. This partnership, of which we’re so proud, strengthens this technique to spice up the nationwide territory and the group that values it.”, says Patrícia Dias, founding father of The Artwork of Tasting Portugal, together with Adriana Fournier.
The initiative has acknowledged nationwide cooks who, each two months, spotlight a area and a product from that very same place. Thus, in March and April this journey begins in Lisbon, with grouper because the star product, labored by chef Henrique Sá Pessoa.
Within the following two months, in Could and June, it’s as much as the Azorean chef Cláudio Pontes to make the São Jorge Cheese, produced completely in São Jorge, within the Azores archipelago, the area highlighted on this menu, shine.
July and August can have octopus because the star product on a menu by chef Noélia Jerónimo, who promotes the Algarve area. Cooks Júlio Pereira, Diogo Rocha, Óscar Geadas are the names that full the record of contributors on this first yr of the venture.
The manufacturing of the Native Stars creator menus is the accountability of CateringPor, which is able to put together the dishes based mostly on the recipe, tasting and validation of the varied cooks concerned. The venture additionally goals to combine native uncooked supplies and preferentially select suppliers from the respective highlighted areas, supporting the side of sustainability and promotion of the native economic system on which TAOTP is predicated.
Along with meals on board, video content material alluding to this partnership will probably be broadcast on the screens of those long-haul plane, in all courses (enterprise and economic system): arrival within the territory with attribute pictures of the area, the selection of a seasonal product , the emphasis on its producer, and the recipe of a chef working with this similar product within the preparation of the menu that will probably be served on board.
Passengers may even have the ability to purchase the expertise created for this goal with the chef who authored the menu on board within the TAOTP web site and on TAP’s Miles&Go and Portugal Stopover digital channels.
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