Sending visible greetings was the most well-liked factor in Telia’s community throughout the heartiest day of the yr, new information from Telia exhibits. Common MMS elevated by as a lot as 58 p.c in Sweden in comparison with a very regular Tuesday, and it was the seniors and the Gotlanders who have been chargeable for the most important rush of affection.
On February 14, love is widely known and in honor of the day, many individuals often attain out to each family and friends somewhat further, this yr was no exception. Whereas calls and browsing have been on the stage of a traditional Tuesday, Telia’s information exhibits that standard MMS (58%), SMS (15.6%) and SMS to overseas (38%) elevated in Telia’s community. The substantial enhance within the variety of despatched MMS is most stunning, the info additionally exhibits that the rise will increase the older you’re. Already within the 45-54 age vary, it will increase by as a lot as 44 p.c, and within the oldest age vary 75+, seniors shoot off considerably with a rise of virtually 150 p.c.
– Typically an image says greater than a thousand phrases, and it’s good to see that extra photos occurred in our community this yr. There’s a sturdy connection to spreading further love throughout the holidays, so we see this as an indication of elevated concern amongst our prospects, and particularly from our seniors. It feels further heat within the coronary heart, says Oscar Karlsson, head of client enterprise at Telia.
The Gotlänners’ love greetings elevated probably the most by a whopping 90 p.c in comparison with a traditional Tuesday. The northern bottoms have been somewhat extra frugal with round a 47 p.c enhance. Considered as a municipality, it was the residents of Storfors (110.7%) and Borlänge (108.5%) who accounted for the best outpouring of affection.