Dyson is understood for its ground-breaking improvements and its attribute design in, amongst different issues, vacuum cleaners, hair care, air care and, most not too long ago, headphones. Now Dyson is gearing up its communication within the Scandinavian markets with Patriksson as a brand new company companion.
Internationally, Dyson has skilled explosive progress over the previous ten years, and for 5 years Dyson has been established within the Nordics, each by way of its personal shops, retailers and on-line. The merchandise’ superior properties and distinctive design have created a substantial amount of need amongst each technology-savvy and style-conscious customers. As Dyson’s product portfolio grows in each current and new classes, the necessity to develop native communication has elevated. Within the procurement of a brand new Scandinavian company companion, the selection fell on Patriksson.
– Patriksson impressed with a right away instinct about our model’s goal teams and alternatives, and his revolutionary method to new media and activations. As well as, Patriksson has nice information and experience in Scandinavia, the place we’re rising quickly, says Julia Alqvist, PR supervisor at Dyson Norden.
– Dyson has basically modified each product class it has ventured into. It’s a model with innovation and sustainability within the entrance seat, which by way of its “doing extra with much less” technique evokes each customers, opponents and us as a brand new company companion. For us, it’s further enjoyable with one other Scandinavian project to consolidate our place as a Scandinavian companion with native presence and experience in all international locations, says Jesper Kling, CEO of Patriksson Group.
The collaboration between Dyson and Patriksson started on the flip of the yr and consists of communication duties within the Scandinavian markets throughout the complete product vary.